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Life insurance

Protect your family's future.

Life insurance replaces what your household would lose without your income. Compare term, whole, universal, and final expense coverage, and see what a policy would cost at your age.

Start with your ZIP code. We will ask your age and coverage amount next.

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No enrollment window to wait forYou can apply for life insurance any time of year. Rates are based largely on your age and health today, so the earliest application is usually the least expensive one.

Policy types

Four kinds of life insurance.

The first decision is whether you need coverage for a defined stretch of years or for the rest of your life. Everything else follows from that.

01Term

Coverage for a set number of years

You choose a term, commonly 10, 15, 20, or 30 years, and the premium stays level for that period. If you die during the term, your beneficiaries receive the death benefit. Term policies usually build no cash value, which is why they tend to cost the least for a given amount of coverage.

02Whole

Permanent coverage with level premiums

Whole life stays in force for your entire life as long as premiums are paid. Premiums are level, the death benefit is guaranteed, and part of what you pay builds cash value you can borrow against or withdraw, which reduces the death benefit if you do not repay it.

03Universal

Permanent coverage with flexible premiums

Universal life is permanent coverage that lets you adjust your premium payments and, within limits, your death benefit over time. Cash value grows based on how the policy credits interest, and indexed and variable versions tie that growth to market performance, which adds risk you should understand first.

04Final expense

A smaller policy for end-of-life costs

A small permanent policy sized for funeral costs, medical bills, and other final expenses rather than income replacement. Underwriting is usually simplified, often with health questions and no medical exam, which makes it an option for people who have been declined elsewhere.

How much coverage

Work out your number before you shop.

Add up the income your household would need to replace and for how many years, the balance left on your mortgage and other debts, what you expect to spend on your children's education, and final expenses. Subtract your savings and any group coverage you already have through work. What is left is roughly the death benefit to shop for. Start with your ZIP code and we will walk through the same math with you, then show what that amount of coverage costs at your age.
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Why it matters

What a policy is actually doing for your family.

A death benefit is money that arrives when a household has lost an earner, a caregiver, or both. Here is what people most often use it for.

  • Replaces income your household counts on if you are no longer there to earn it
  • Helps your family keep paying a mortgage, rent, or other debt that does not disappear
  • Covers funeral and final expenses so the cost does not fall to the people you leave behind
  • Can help fund a child or grandchild going to college
  • Recognizes the work of a stay-at-home parent, whose caregiving would cost real money to replace
  • Death benefits are generally paid to beneficiaries free of federal income tax
  • Can fund a buy-sell agreement or cover a key person in a small business
  • Permanent policies build cash value you may be able to borrow against later in life

Terms worth knowing

The vocabulary in four words.

the amount paid to your beneficiaries
Death benefit
what you pay to keep the policy in force
Premium
the person or trust you name to receive the payout
Beneficiary
the savings component permanent policies build
Cash value

Good to know

Common questions about life insurance.

What is the difference between term and whole life?
Term life covers you for a set number of years and pays a death benefit only if you die during that term. Whole life is permanent: it covers you for life, the premium is level, and it builds cash value over time. Term generally costs less for the same death benefit, which is why many people use it to cover a specific span such as the years until a mortgage is paid off or the children finish school. Whole life is more often chosen for lifelong needs like final expenses or leaving a legacy.
How much life insurance do I need?
A common rule of thumb is 10 to 12 times your annual income, but treat that as a starting point rather than an answer. A better estimate adds up what your household would actually need: the income you would be replacing and for how many years, the balance on your mortgage and other debts, future costs such as college, and final expenses. Then subtract what you already have, including savings and any coverage through work.
Do I need a medical exam?
Not always. Traditional underwriting can involve a health questionnaire, a review of your medical and prescription history, and sometimes a paramedical exam with bloodwork. Many insurers also offer accelerated or simplified underwriting that skips the exam, usually with lower coverage limits or a higher premium for the same death benefit. Your age, the amount of coverage, and your health history determine which path you are offered.
What affects my premium?
The main factors are your age, your health and medical history, tobacco use, the amount of coverage and the length of the term, and the type of policy. Some insurers also consider your occupation, hobbies such as scuba diving or private aviation, and your driving record. Rates are set by the insurer and approved by your state, and the premium for a term policy is locked in for the length of the term.
Is the payout taxed?
A life insurance death benefit paid to a named beneficiary is generally not subject to federal income tax. There are exceptions, and estate taxes, interest paid on delayed payouts, or a policy that was transferred for value can change the picture, so it is worth asking a tax professional about your own situation.
I already have coverage through work. Is that enough?
It might not be. Group life through an employer is often limited to one or two times your salary, and in most cases it ends when your job does. An individual policy belongs to you, follows you between jobs, and locks in a rate based on your age and health today. Many people keep their group coverage and add an individual policy on top of it.
When can I apply?
Any time. Life insurance has no annual enrollment period, unlike health coverage. Applying earlier generally means a lower premium, because age and health are the two biggest factors in what you pay.

Ready when you are

See what life insurance costs at your age.

Enter your ZIP code to start a life insurance quote. No enrollment period, no obligation.

Rates depend on your age, health, and the coverage you choose.